Kent-East Chiropractic is one of the few Chiropractors in Washington with a spinal decompression table. Having an amazing 86% success rate in providing an alternative to back surgery is something to get people talking about. Our approach to this campaign was two fold. We wanted to capture two different markets. One market being those that are in a state of crisis, fearing the negative effects of back surgery, while the other market is individuals who are more health and wellness conscious and are making decisions not on fear but on lifestyle choices.